A hybrid headless DXP — decoupling brand experience from service execution.
How CODE81 transformed a sovereign infrastructure entity's digital presence into a beneficiary-centric platform — decoupling the presentation layer from service execution to deliver a visually immersive brand experience alongside agile, high-performance e-services.
Hybrid headless architecture decoupling brand from workflows
Approval workflows for permit extensions integrated with GIS and finance
Personalisation tuned to Contractor, Consultant, and Government users
01 / THE CHALLENGE
A world-class brand experience — alongside agile, high-performance e-services.
The client needed to transform its digital presence into a world-class, beneficiary-centric platform while decoupling the presentation layer from the service execution layer to deliver a visually immersive brand experience alongside agile, high-performance e-services.
Most public-sector portals make a trade-off: either polished brand experience or capable service workflows, rarely both at the same standard. The client wanted neither compromise — a brand-led front door that matched the entity's standing, paired with permit, approval, and integration workflows that operated at the speed beneficiaries expected. The architectural answer required separating the two so each could evolve independently.
02 / OUR ROLE
What CODE81 delivered.
Four streams of work — combining headless content architecture, complex workflow orchestration, role-based personalisation, and integration with the sovereign systems estate.
- Implemented a hybrid AEM and Mendix architecture decoupling branding from service workflows for independent scaling and evolution.
- Built complex e-service workflows including 10+ step approval processes for permit extensions — integrated with GIS and financial systems.
- Deployed Adobe Target personalisation dynamically showing content based on user roles (Contractor, Consultant, Government).
- Integrated with Nafath, GIS, SADAD, and Active Directory for identity, spatial data, payments, and authentication.
03 / IMPACT
Four outcomes across the unified beneficiary platform.
Outcomes reported by the client across the digital experience programme.
/ OUTCOME 01
Unified Brand Identity
Consistent look and feel across all client digital touchpoints — beneficiaries experience one entity, not a federation of disconnected systems.
/ OUTCOME 02
Rapid Service Iteration
Rapid deployment and modification of e-services without disrupting the main website — service teams iterate without waiting for content release cycles.
/ OUTCOME 03
Personalised Beneficiary Experience
Personalised dashboards and proactive notifications for permit holders — content tuned to who the user is and what they're trying to do.
/ OUTCOME 04
Scale for Major Rollouts
Scalable platform handling high-volume requests during major infrastructure rollouts — engineered for the demand spikes that follow public announcements.
04 / TECHNOLOGY
Built on a hybrid AEM and Mendix architecture, integrated with sovereign systems.
Decoupled headless architecture — Adobe Experience Manager handling brand and content, Mendix handling service workflows — integrated with the sovereign infrastructure estate.
Experience & Content
Workflow & Integration
/ Engagement Disclosure
This case study reflects a real CODE81 engagement with a sovereign infrastructure entity in the GCC region. Client identity is withheld pending consent. Detailed architecture, integration documentation, and reference contacts are available under NDA on request.
05 / RELATED CASES
More CRM & lifecycle work.
/ GOVERNMENT / WORKFORCE RECOGNITION
Digital ecosystem platform serving 130,000+ frontline workers
Read Case →/ EDUCATION & RESEARCH
National e-services platform for an R&E network — available under NDA
Read Case →/ ALL CASE STUDIES
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