A GHOBASH GROUP ENTERPRISE

We build enterprise intelligence systems.

CODE81 was established in 2023 as the AI-native technology company within Ghobash Group's Technology Cluster. We design, build, and run the systems that take regional enterprises from digital to agentic.

FOUNDED 2023 - UAE - KSA - EGYPT

01 / HERITAGE

Built on 50 years of regional credibility.

CODE81 is a young company with deep roots. Ghobash Group has been part of the UAE's growth story for over five decades — across technology, healthcare, energy, and education. We carry that operational discipline into every engagement.

ODE81 was established in 2023 as an autonomous entity within the Technology Cluster of Ghobash Group. We were created to do one thing: build the AI-native systems that regional enterprises need to compete in the next decade.

That meant starting with a clean architectural slate. No legacy services business to retrofit. No middleware practice to defend. Every CODE81 capability ships with Agentic AI embedded from day one — because that's the only way enterprises will operate by 2030.

Being part of Ghobash Group gives us something most consultancies can't claim: financial stability, a 50-year reputation in the region, and access to the operational depth of a 3,000-person organisation across 50+ countries. We move at startup speed, but we deliver with group-level governance.

PARENT GROUP / OVERVIEWGHOBASH GROUP

Ghobash Group

A diversified UAE-based group with operations in 8 core sectors and 50+ countries.

+50 Years contributing to UAE and regional growth
+3,000 Professionals across global operations
+20 Subsidiaries across 8 core sectors
+50 Countries through direct operations, JVs, and partnerships
02 / MISSION & VISION

Why we exist.
Where we are going.

Two short statements that anchor every decision we make — from how we hire, to which engagements we take on, to where we invest in the platform.

Coding a better future by building the digital products and AI systems that move regional enterprises forward.

We exist to take the friction out of how enterprises in the region run — replacing manual work with intelligent systems, and replacing fragmented technology with one integrated practice. Our work is measured in operational outcomes, not delivery hours.

Enriching lives and empowering businesses through AI-native digital innovation.

We see a region where every enterprise operates on intelligent infrastructure — where AI agents handle the routine, governance is built in, and human teams are free to focus on the decisions that matter. CODE81 is built to be the partner that gets enterprises there.

03 / BY THE NUMBERS

The shape of the
company, in numbers.

Snapshot view of CODE81 today. These figures reflect delivery scale and team composition — not pipeline or projections.

+100

Enterprise Projects Delivered

Across UAE, KSA, and Egypt since 2023

+100

Specialists On Team

PMO, BAs, QAs, Architects, +50 Data Consultants

3

Country Operations

UAE · Saudi Arabia · Egypt

+12

Technology Partners

Mendix, Creatio, Dataiku, Liferay, Informatica...

04 / LEADERSHIP

Operators, not
presenters.

Our leadership team has run delivery for banks, government entities, and energy operators across the GCC. They sit close to engagements, not above them.

Nader Paslar

Nader Paslar

General Manager

Oversees CODE81's strategic direction, operational growth, and partner ecosystem across UAE, KSA, and Egypt — building the foundations for long-term enterprise market leadership.

Aly Hassaballah

Aly Hassaballah

Director of Delivery & Solutions

Leads solution design and delivery execution across CODE81's client portfolio — ensuring technical architecture, team deployment, and project outcomes meet enterprise standards.

Mahmoud Ibrahim

Mahmoud Ibrahim

Chief Product Officer

Responsible for how CODE81 delivers — owning the delivery model, compliance standards, practice excellence, sector engagement strategy, and long-term client accountability from project kickoff through managed services.

Hesham Sherif

Hesham Sherif

Head of Marketing & Channels

Leads brand strategy, demand generation, channel development, and partner marketing across three markets — connecting CODE81's technical depth to the language of enterprise buyers and procurement stakeholders.

Mohamed Sallam

Mohamed Sallam

Head of Practice, AI, Automation & Applications

Owns CODE81's core practice areas — driving the methodology, talent, and delivery frameworks behind AI, automation, and enterprise application engagements across the region.

Ahmed Elgendy

Ahmed Elgendy

HR Manager

Manages talent acquisition, workforce planning, and HR operations — while driving career development frameworks and progression pathways that build long-term organisational capability across CODE81's three markets.

05 / VALUES

How we work and
what that means in
practice.

Four principles that show up in every engagement. They are operating principles, not poster slogans.

/ 01

Transformative

We build with the next architecture, not the last. Every engagement assumes the agentic layer is coming.

/ 02

People-Centric

A named delivery lead on every engagement from day one. Someone the client calls, not a ticket queue.

/ 03

Speedy & Agile

Decisions made in days, not steering committees. Production releases in weeks, not quarters.

/ 04

Fearlessly Determined

We own the outcome. We do not hand off after go-live. SLA-backed managed services from day one.

06 / CERTIFICATIONS

Governance is not
a marketing line. It is audited.

Four independent certifications that govern how we build, secure, manage, and apply AI. ISO 42001 puts CODE81 among the first AI Management System certified providers in the GCC.

/ FIRST IN GCC

ISO 42001

AI Management System

The first international standard for responsible AI governance. CODE81 is among the earliest certified providers in the region — built into every Agentic AI engagement.

CERTIFIED • ULTRA MANAGEMENT
ISO 27001

ISO 27001

Information Security Management System. Audited controls across data handling, access, and infrastructure.

CERTIFIED • AUDITED ANNUALLY
ISO 9001

ISO 9001

Quality Management System. Standardised delivery practice across PMO, build, and managed services.

CERTIFIED • QMS
Dubai AI Seal

Dubai AI Seal

Recognised by Smart Dubai for AI excellence in enterprise solution delivery and responsible deployment.

RECOGNISED • SMART DUBAI
07 / Recognition

Partner-side recognition that reflects delivery, not just relationships.

2024

Mendix Middle East Partner of the Year

Mendix · Siemens

2024

Top EMEA Partner — Product Category

Mendix EMEA

2025

Recognised at Siemens EMEA Partner Summit

Siemens

CURRENT

Creatio Platinum Partner — Level 5

Creatio

CURRENT

Liferay, Dataiku & Informatica Gold Partner

Multi-vendor certified

CURRENT

Camunda, Nintex, Snowflake, GitLab, Adobe Partner

Extended technology stack

08 / Presence

Three countries. One delivery model.

We deliver from the region, for the region. Local presence in the markets we serve — UAE, KSA, and Egypt — with cross-border delivery teams.

Regional map: CODE81 offices across UAE, Saudi Arabia, and Egypt
UAE · DUBAI

Headquarters

Office #107, Makeen Building, Airport Road, P.O. Box 112320, Dubai

UAE · ABU DHABI

Abu Dhabi Office

Madinat Zayed Office Tower, 12th Floor, Sultan Bin Zayed the First Street

KSA · RIYADH

Saudi Arabia Office

3440 Prince Mamdoh Bin Abdul Aziz Street, Al Sulimaniah, Riyadh

EGYPT · CAIRO

Egypt Office

22 Kamal El Din Hussein Street, Sheraton Heliopolis, Cairo

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